Sustaining Success
August 2012
Envision, Evolve, Achieve

Laurie Mrva

Summer is almost over... it always seems to be short and sweet.  What else do you Achieve Success Logowant to do before the routine of school kicks in again? 
Wishing you Much Success!!!

Laurie Mrva
Success Facilitator
Achieve Success LLC

How Social Media Is Impacting BusinessAchieve Success Logo   

Social media is more than a way to connect with friends and family. The modern use of social media helps businesses reach out to clients and associates. Businesses need to harness the power of social media to remain competitive in a growing online marketplace.

At first, some entrepreneurs wrongly believed social media was a passing fad. They thought Twitter, Facebook and other social media sites were for kids. The reality is that social media is here to stay and more businesses are using it every day.

Businesses turn to social media to reach a wider audience. Competitors go beyond the local area to capture customers regionally, nationally and even internationally. All demographics are represented when businesses engage in social media marketing.

Social media also offers businesses greater transparency. Customers know more about the company and a new level of dialogue is available. Businesses have an opportunity talk to customers, respond to their comments and gather meaningful information about consumer demand and opinion.

Businesses develop a reputation on social media even if they are not present. Maintaining a recognizable presence keeps businesses abreast of their reputation. They also have an opportunity to respond to statements and build a better reputation based on trust and communication.

Social media is an excellent way to offer superior customer service. Having a Facebook page is another place to connect with customers. Many companies post articles and updates to keep people informed, attract new customers, boost their image and become a reliable source.

Many customers, especially younger ones, turn to social media over traditional media to find businesses and services. If businesses are not present on social media, they are losing potential customers to the competition.

Another way to reach out to more customers is maintaining a blog. It keeps companies in touch with consumers, attracts interest and helps the website move up the ranks of the major search engines. Businesses with updated content who maintain social media profiles are more likely to rank well on Google, Yahoo and other major search engines. An improved ranking means more customers find the business.

Professionals and businesses encourage loyalty and ongoing communication by maintaining profiles on social media. Key people should create a profile on LinkedIn to stay in touch with colleagues and get updates in their field. By welcoming statements and creating responses, social media becomes an interactive way to boost your business image and profits. t

~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved

Emotions Affect Company Morale And PerformanceAchieve Success Logo 

Emotions in the workplace, whether positive or negative can have a short-term or long-lasting effect on employees and the business. Some employees, without ever realizing it, have the power to bring workplace morale down in the blink of an eye. This is usually with a negative side comment or from an angry glance. Whether it is the employee's personality, a problem they are experiencing at home, or the fact that they are simply unhappy at work, their negative attitude can spread like wildfire throughout the office.

All employees experience different moods throughout the day. Some are short lived while others drag on for hours or even days. Stress, anger, happiness, disposition, and everyday duties all have a way of affecting morale and performance. It is how we display our moods and feelings and how we interpret the moods and feelings of others that determine how they will affect the workplace.

Some employees try to mask their feelings by voiding their faces of all expression and carefully choosing the way in which they speak. Others have no qualms about voicing their unhappiness and negative opinions regarding work related issues.

This often creates a level of discomfort and avoidance. If an employee is continually in a bad mood, others in the workplace will disparage from working with this employee and may even come to dread passing them by in the hallway or sitting across from them during the morning meeting. This can all lead to an increased level of discomfort, stress, and anxiety. Furthermore, the willingness to work as a team, morale, and ambition all decrease. Unfortunately, it only takes one bad grape to spoil the entire bunch.

Curbing Negative Emotions in the Workplace

  • In order to stop being affected by the negative, you yourself must feel positive. Come to work well rested, eat well and exercise.
  • Recognize how and where stress and anger affects you.
  • If you feel a negative emotion coming on, step back and go for a walk.
  • Find the source of your feelings and deal with it in a constructive and positive way.
  • Rid your mind of negative thoughts and focus on the positive. (Affirmations)
  • Shift your focus away from the negative.
  • Remind yourself of what is going positively to refresh your mood.
  • Instead of getting angry, do something to rectify the negative situation.
  • Take the initiative to get things done. If you think something could be better or needs to be implemented, make it happen.

There is a Productive Way to Manage Emotions in the Workplace

Employees that are unhappy, hurt, or angry have ways of getting back at their co-workers and the business. Sometimes without a conscious notion of what they are doing. Other times on purpose. Everyone has feelings and an ego. It is how individuals choose to display their feelings and egos that affect those around them and the company. It is important to display both positive and negative emotions in the workplace with caution & moderation.

If an employee is unhappy, it is important to give them a safe way to vent their anger and frustration. Allowing them to bring emotions to the table in a safe and uncompromised way lets them know that their employer cares and that their opinion matters. This releases negative emotions and immensely reduces any acts of sabotage the employee may engage in.

It is crucial for businesses to properly train employees on how to handle their emotions at work. This training will generate a more productive and successful atmosphere. t

~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved

About Us
Laurie helps organizations and professionals make positive changes to achieve their goals.  Achieve Success offers customized solutions to your business challenges including strategic planning, leadership development and employee assessment tools to assist with hiring, promoting and developing key skills to enhance success.   

Achieve Success LLC
In This Issue
How Social Media Is Impacting Business
Emotions Affect Company Morale And Performance
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Motivate Your Team Through Goal Setting!

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Since human resource is an essential element to your organization's success, start setting goals for your employees for greater motivation and productivity.

Employee goal setting will allow you to be strategic in your means of operating programs or initiatives with the goal of directly contributing to the long-range objectives of your organization. The first and foremost goal for the human resource division is to increase employee productivity, which will directly contribute to increased corporate revenues.

Employee goal setting is just part of the entire objectives of the company. Others are production, financial, and sales marketing targets. Employee goal setting brings many benefits to the company.

There are many reasons for you to set employee goals. Goals can give constant motivation to employees by focusing them on the purpose of your business. Success is made possible through employee goal setting because the employees' efforts and concentration are geared towards the company's goals.

Each organization must know how to evaluate the performance of its employees and align organizational goals that will eventually lead to their growth. Employee goal setting will increase employee productivity, which is vital to the growth of the company.t

~ Written for us by our associate Gary Sorrell, Sorrell Associates, LLC. Copyright protected worldwide. All rights reserved



"A smile while giving honest criticism can make the difference between resentment and reform."

~Philip Steinmetz 


"Failure doesn't mean you are a failure it just means you haven't succeeded yet."
~ Robert H. Schuller